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Altenar, a leading sportsbook and iGaming software provider, has strengthened its commercial team with the appointment of Jacob Portelli as Sales Manager. This strategic hire supports Altenar’s ongoing expansion into the fast-growing Asian and African markets.
Mr Portelli brings five years of solid iGaming industry experience, most recently serving as Business Development Manager at Celestar Malta. His diverse background also includes business development and customer success roles at OKTO, WizPro Consulting Ltd, and GA Tech, where he worked extensively with operators, aggregators, and platforms across Southeast Asia, Africa, Latin America and Europe.
In his new role, Mr Portelli will be focused on deepening Altenar’s footprint in Asia and Africa by building lasting partnerships and delivering bespoke sportsbook solutions designed to meet the unique needs of operators in these emerging regions.
Altenar has made significant strides in Africa over the past year, securing its South African licence in December 2024 and appointing Brendon Jeacocks as Regional Director for the market earlier this year.
Jacob Portelli said: “Having admired Altenar for some time, it feels truly rewarding to now be part of such an innovative and energetic team. I take pride in being proactive, collaborative, and results-driven; qualities I believe will complement the great work already being done at Altenar whilst building long-term partnerships and delivering solutions that add real value to our clients.”
Charlie Williams, Commercial Director, said: “We’re delighted to welcome Jacob to the Altenar team. With deep experience across multiple target markets, including Asia and Africa, we believe he is the perfect addition to our regional growth efforts.”
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