ADVERTISEMENT
Betsson has announced its signing of an agreement with the South American Football Confederation, CONMEBOL, to become the official regional sponsor of the Copa América 2021.
It is the latest stage in the company’s expansion in Latin America, which during 2020-2021 saw it complete expansions into Brazil, Colombia, Argentina, and Mexico, as well as the completion of “strong sponsorships” in Peru aimed at strengthening its flagship brand in the country.
Jesper Svensson, CEO of Betsson Operations explained: “At Betsson, we are passionate about sport, especially football and what better way to show this passion than by being part of the oldest national team football championship in the world”.
“The sponsoring of CONMEBOL Copa América 2021, is a further commitment towards our ambitions for the region. We will be part of the entire journey to keep fans engaged with compelling, authentic experiences”, he added.
Under the agreement, Betsson says it will access a “wide range of benefits and exposure opportunities”, including branding rights, perimeter board signage and video boards in the stadium, as well as press backdrops, and banners on the official website and mobile app.
The company will be the exclusive sponsor of the “Match Line Up” for all 28 matches as well as the exclusive sponsor of the much anticipated “Player of the Week” polls on CONMEBOL Copa America’s official social media channels.
It will also be able to use some of the Copa America branding assets for its Colombian brand, Colbet, when the Colombian team is playing.
On the part of CONMEBOL, Commercial Director Juan Emilio Roa emphasised the importance of the partnership in bringing South American football fans amazing experiences, saying “we see this partnership as a milestone in CONMEBOL Copa America history”.
“It connects football lovers through the sports passion and cheerful experiences with their national teams’ performance in the world’s most traditional national teams competition”.
The CONMEBOL Copa América 2021 is the 47th edition of the “oldest national team tournament in the world”.
It will have 10 participating countries: Argentina, Brazil, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay, and Venezuala.
Continue Reading
Continue Reading
Curaçao Gaming Authority supervisory board resigns en masse
Conflicting accounts have since emerged, with official sources confirming that oversight now lies with the Ministry of Justice
acquisition
Altenar strengthens sportsbook product team with two industry professionals
Nikos Zygouris was appointed Head of Sportsbook Product while Alfred Bashllari was appointed Sportsbook Product Consultant
acquisition
MGA launches nine-question self-assessment tool
The tool was developed with input from Caritas Malta, Aġenzija Sedqa, the OASI Foundation and the Responsible Gaming Foundation
acquisition
NOUV expands its technology services for the iGaming sector
This enhanced offering – spanning IT advisory, AI consultancy, and ISO implementation – reflects the firm’s focus on innovation, compliance, and sustainable digital growth