Malta-based online bookmaker Betway and the Hamburg Open have announced a partnership by which the brand will be the Official Betting Partner of the professional summer clay-court tournament.
The tournament will be held in the Rothenbaum Tennis Center between 7th and 18th July where the Betway brand will have a presence both court-side and digitally.
Betway now sponsors a series of tennis events, including the Miami Open, Noventi Open and the Mercedes Cup.
The operator was also confirmed as sponsor of Swedish tennis tournament, the Nordea Open in May.
Anthony Workman, CEO at Betway celebrated the news, commenting: "We're thrilled to be partnering with Hamburg Open as we become their Official Betting Partner".
"The tournament is a highlight of the summer clay circuit and we're looking forward to seeing the Betway brand at the Rothenbaum Tennis Center", he added.
Tournament Director, Sandra Reichel, welcomed the company: "We're delighted to announce this partnership, especially in these unusual times, and I think it's tremendous that they're sponsoring the overall event in both the women's and men's tournament weeks".
"Besides being highly respected in its industry, Betway shares our commitment to creating a safe environment for customers. This was important to us when choosing a partner".
Featured Image:
Tournament Director Sandra Reichel: Hamburg European Open/ Facebook
The biggest winner scooped the €850,000 Super5 jackpot
The agreement adds to a growing roster of Stakelogic partners operating under Malta Gaming Authority licences
The company's portfolio of MGA-certified games has grown to 111 titles
The transaction positions Bragg to expand its presence in regulated U.S. sports betting and horse racing markets
This proposed partnership goes well beyond the traditional sponsorship model, Betsson CEO says