ADVERTISEMENT
Catena Media, the leading sports betting affiliate, recorded a positive start to player signups in Kentucky in conjunction with the state’s launch of legal online sports betting on 28th September.
The market opening, which coincided with a busy early-season NFL sports calendar, generated firm player engagement after extensive pre-launch marketing campaigns and targeted offers from Kentucky’s licensed operators, Catena reported.
Driving the launch were Catena Media’s national brands such as LegalSportsReport.com, GamingToday.com, TheLines.com and Lineups.com. The group’s media partnership with The Sporting News also helped deliver an inflow of player registrations.
“We’re pleased to see a successful start to legal sports betting in Kentucky,” said Ryan Harper, Catena Media’s Vice President for North America. “Player registrations on our sites matched our expectations, and we anticipate continued progress as more people discover the benefits of safe, regulated online sports betting.”
A relatively small state with an adult population of 3.5 million, Kentucky expands the company’s operations to more than 27 US states and Canadian provinces.
Continue Reading
Continue Reading
Gerardo Prieto appointed as Chief Information Security Officer at The Mill Adventure
He brings extensive experience in technology and information security
acquisition
Estonia and Gibraltar prepare to rival Malta through fresh iGaming rules
Estonia and Gibraltar are hoping sharpen their competitive edges through legislation
acquisition
India drafts new gaming legislation weeks after real money ban
The draft also seeks to formalise esports as a competitive category under the Ministry of Youth Affairs and Sports
acquisition
Inaugural School Esports World Championship to be held in Malta
The event is organised by DAIGON Esports in collaboration with PLAYCON, with support from GamingMalta