Enteractive CEO emphasises importance of ‘trust’ for future iGaming industry

The iGaming industry has gone from strength to strength in recent years. That rate of growth shows no signs of slowing, with projections from Fortune Business Insights predicting the global market will grow to $158.2 billion by 2028, compared to $66.7 billion in 2020. 

But with tech developing at a staggering pace, ever-increasing competition, changing regulatory environments opening up new emerging markets, and consumer trends shifting after the massive disruption of the pandemic, the need for the industry to react quickly and remain on the cutting edge is as pressing as ever. 

However, a consensus has not yet been reached on how they can do so, or where the industry will go in the coming years.

Enteractive CEO and Founder Mikael Hansson believes the notion of trust will become more of a focal point in the coming years, driven by the emergence of new audiences and the worldwide cultural shift following the pandemic.

“It amplifies the best parts of a sustainable approach to online gambling, and changing regulations mean it will be increasingly necessary to bridge the gap between operators and players,” he says.

Beyond the company’s area of expertise, he is also looking forward to opportunities for the industry to harness new leaps forward in technology.

“AR glasses and VR environments will see innovation in game design where people play, whether overlaying the real-world environment or exploiting third-party virtual worlds online. We are really just scratching the surface, and the future is going to be very, very exciting.”

This forms part of a Cover Story featured in the Winter 2021/2022 edition of iGaming Capital Magazine, the sister publication to iGamingCapital.mt