Gaming Innovation Group signs partnership agreement with Betway in Portugal

Gaming Innovation Group Inc. (GiG), via its subsidiary Sportnco Gaming SAS (Sportnco),on Monday signed an agreement with existing partner GM Gaming Limited (GM Gaming), who operates the Betway brand in Portugal, for the provision of Sportnco’s Sportsbook and player account management (PAM) for Betway.pt (Portugal).

This is the second sportsbook and PAM agreement between Sportnco and GM Gaming, the first of which saw the successful launch of the tier one operator in France. The new agreement will see GM Gaming migrate from its current sportsbook and platform.

The Portuguese market has demonstrated high growth across both Sportsbetting and casino with annual growth in 2021 of 32.1 and 29.9 per cent respectively (H2 data).  Sportnco have extensive knowledge and experience in delivering complex and highly regulated markets successfully, making them a top choice for operators like GM Gaming looking to migrate platforms or launch in such markets.

Hervé Schlosser, managing director of Sportnco, said “Sportnco is delighted to be working with the Betway brand in Portugal. It makes us very proud when an existing partner places the trust and confidence in our technology to help continue to power their expansion within multiple jurisdictions. We are looking forward to strengthening our relationship with our long-term partner.”

Raquel Gonçalves at GM Gaming said: “We’re really excited to continue our great relationship with Sportnco, a leading provider in the latest platform and technologies within the gaming sector, with this agreement. We’re looking forward to this venture which will strengthen our product offering for the Betway brand in Portugal.”