Horse racing

AllSported, formerly a three-way joint venture between Racing Post, Banach and TXODDS, has been taken private following substantial investment in the comprehensive horseracing solution.

The financial injection will be used to support an aggressive growth strategy. This is facilitated by the new, streamlined ownership that significantly increases agility for the one-stop platform’s product development, integrations and sales, ‘lowering the barriers to entry’ to UK and Irish racing for bookmakers.

The disruptive business offers a simpler, more cost-effective route to UK and Irish racing. AllSported also helps to increase returns to the sector as an alternative to grey-market providers lacking official data and rightsholder agreements and subsequent levy contributions.  

Already the company has made significant headway, going live with three customers facing into the UK, Irish and South African markets and has been nominated for the Services Rising Star Award in this year’s EGR B2B Awards.

Backed by TXODDS and still delivering Racing Post content to customers, AllSported will continue to provide market-leading content, data, and odds through a single platform integration. The TXODDS horse racing product which AllSported is built on top of already is trusted by many of the Tier 1 operators in the UK.  

TXODDS has a proven reputation as the industry’s number one provider of real-time aggregated sporting odds. It brings vast integration experience, providing multi-jurisdiction pre-race odds and low-latency in-play odds through an advanced Push API.

With the Racing Post plug-in also standard with the AllSported package, customers can offer an immediate tier-one content offering to bettors.

“AllSported’s long-term goal is to make racing an easily adopted product for bookmakers from all over the world,” said AllSported CEO Alan Casey, who has worked in senior commercial roles at Spotlight Group, Ladbrokes Coral and BETDAQ during the past decade.

“We are lowering the barriers to entry. AllSported offers the industry’s fastest price updates, which removes the margin-eroding price lags common on some products, and gives new entrants to the UK and Irish market a competitive racing product without them having to go on the long learning curve usually associated with tackling horse racing. 

“Working with rightsholders, we want to take racing to a wider audience, enabling international bookmakers access to a quality racing product without having to sign multiple contracts and pay unattractive rates, while ensuring more money comes back to domestic racing.

“Being part of a joint-venture with such esteemed and established names allowed us to create a disruptive product offering and going private is a hugely exciting development. It puts us in control of our own destiny and allows us to super-charge AllSported’s development,” added Mr Casey.

Continue Reading

Gavin Isaacs steps down as Games Global chairman to take on new role as Entain CEO

22 July 2024
by iGamingCapital.mt

His appointment comes into effect from September 2024, and will see him remain on the board of Games Global as an independent non-executive director

Third-largest cryptocurrency exchange OKX selects Malta as its MiCA hub

18 July 2024
by Helena Grech

Under the MiCA framework, OKX plans to offer spot trading (including EUR and USDC pairs) in addition to buy, sell, convert and staking services to qualified EU residents through Okcoin Europe Ltd

GO’s Enterprise Solutions geared to deliver end-to-end business technology

15 July 2024
by Rebecca Anastasi

The telecoms firm prioritises holistic and scalable solutions for its corporate clients, says Arthur Azzopardi, Chief Officer at GO Business.

An unparalleled ecosystem for digital nomads

12 July 2024
by Ramona Depares

The Nomad Residence Permit offers non-EU employees a chance to experience Malta’s unique lifestyle, as an ideal remote work destination

See more