iSoftBet agrees content deal with Colombia’s largest operator, WPlay

iSoftBet, a leading online games supplier and content aggregator, has signed an agreement to supply leading Colombian operator WPlay with a selection of its top-performing slot products.

The partnership will see iSoftBet launch 22 of its most prominent branded slot titles by the midpoint of the year, as it continues to add renowned businesses from across Latin America to its ever-growing network of operator partners.

Recognised as the first online casino and sportsbook to be granted authorisation to operate in the regulated market of Colombia, WPlay has also been an active founder of the regulation of the legal betting market in the region, in collaboration with Coljuegos.

WPlay becomes the latest operator to join iSoftBet’s impressive partner network, which has seen considerable growth over the past 12 months through commercial agreements with operators from regulated markets across the globe, such as WorldMatch, PokerStars, and Kaizen Gaming.

Lars Kollind, head of business development at iSoftBet, said: “WPlay is widely recognised as a pioneer in the Colombian market, and we are thrilled to be able to align our businesses with a deal of this nature.

“Our slots are proven to resonate strongly with our customers based in Latin America, and we look forward to seeing our products go live with WPlay in the near future.”

Julio Cesar Tamayo Betancur, CEO at WPlay, said: “We are eager to launch a selection of iSoftBet’s most popular slot products on our platform, providing our players with real entertainment that they can return to, time and time again.

“The agreement facilitates us in our mission to provide our users with unique experiences, and we look forward to future collaboration with the supplier.”