Dragonara Casino

IZI Group is looking to the future with great optimism as it plans to undertake a further investment of €135 million in its operations over the next 10 years.

The group has committed an investment of €105 million payable to the Maltese Government for the 10-year exclusive concession for the national lottery and a total capital expenditure of a further €35 million including the capital investment for the national lottery, the upgrade of the Dragonara Casino and the modernisation of the IZIBET retail network.

What started as a small land-based gaming operator in 2002 under the name of Pinnacle Gaming Group, is today among Malta’s most established land-based gaming companies, operating leading brands such as the Dragonara Casino, IZIBET and in a few months’ time the national lottery of Malta, a national service that for the last 18 years has been operated by Maltco Lotteries.

IZI Group through its subsidiary National Lottery plc will be taking over the operation of the national lottery of Malta from Maltco Lotteries Limited on 5th July 2022, the company that has been operating the national lottery since privatisation of the same in 2004.

This will make IZI Group the first privately-owned local company to operate the national lottery of Malta. Its operation provides the group with an unparalleled opportunity to distribute products such as Lotto (established in 1923) and Super 5 while bringing new and innovative products to market. IZI Group will be working closely with the network of lottery agents that will serve as one of the primary stakeholders of this project.

In the past 20 years the IZI Group has grown from strength to strength, attaining market leadership position in all the land-based gaming verticals it has been actively engaged in, including casino, sports betting, and commercial bingo.

The group’s first project of relevance came in 2006 when together with International Gaming Technology (IGT), formerly known as GTECH, IZI Group delivered a nation-wide Class II Electronic Bingo product, which back then was the first-of-its-kind installation in Europe. “This project was a clear sign of the group’s willingness to bring to market new products supported by innovative technologies,” IZI Group said in a statement. Over the years the group further developed a retail gaming network until in 2015 it diversified further its product portfolio and started offering sports betting.

It was the lead consortium member to actively participate in the concession to operate the Dragonara Casino. The casino, which was established in 1964, had been operated by the International Group – Casinos Barriere since 1999. The Group through its subsidiary Dragonara Gaming Limited, embarked on a €20 million investment programme over 10 years, in a bid to modernize the casino and create stronger affinity with the local casino market. The Dragonara Casino is recognised nowadays as Malta’s foremost casino, attracting the largest number of visitors in the market amongst all other casino operators.

In 2015 it undertook one of the most remarkable branding initiatives in the local gaming market. The creation of the IZIBET brand and the introduction of sports betting through its network of retail outlets remains to this day a defining moment for group. Further investment was undertaken to facilitate the growth of the retail network, supported by a strong focus on innovation crystallised through the introduction of Self-Service Betting Terminals (SSBTs) and mobile apps, through which, the local market gained easier and better access to the richest selection of retail gaming products.

Continue Reading

Playbook Engineering announces DragonBet partnership

28 September 2023
by iGamingCapital.mt

World-class platform provider launches with UK-based operator

Kambi Group plc expands LeoVegas partnership with BetMGM international launch

27 September 2023
by iGamingCapital.mt

Having been acquired by MGM Resorts International in 2022, LeoVegas Group will undertake BetMGM’s casino and sports betting operations in the UK

ESA Gaming signs aggregation partnership with Synot Interactive

25 September 2023
by Helena Grech

The deal is the latest agreed by ESA Gaming, with the company enjoying recent global growth and expansion in key markets such as Africa and Italy

Unleash spooky team spirit with Outdoor Living’s Halloween teambuilding extravaganza

22 September 2023
by iGamingCapital.mt

Whether you prefer the thrill of in-person challenges or the convenience of virtual engagements, the Malta-based team building company has something spooky and spectacular to offer

See more