Kindred enters partnership to promote responsible gambling app

Kindred Group is partnering up with Zafty Intelligence to promote the use of a responsible gambling mobile application.

In a press statement, Kindred said that in order for customers to maintain a healthy relationship with gambling, investment in time and resources is crucial to reach this goal. And, to do this, technology remains key.

“We are delighted to partner with Zafty and Assissa Consultancy Europe to promote” the responsible gambling app ‘Bettor Time’.

Bettor Time is an app that helps customers stay in control of their gambling by monitoring gambling app usage and alerting users to potentially harmful changes in behaviour. Users have the ability to control their use of all gambling apps from Bettor Time, whilst remaining anonymous.

Users will be able to set their expected use limits of gambling apps, then see their actual usage over time. Users can also block access to apps, set daily timer limits and block out usage of apps during specific times of the week.  

Bettor Time was developed by Zafty Intelligence, a behavioural intelligence company that developed passive technology utilised within the Bettor Time app. Kindred was an early partner in the development of an app that would help our customers stay in control of their gambling activity. 

“For us promoting the Bettor Time App is a given and it is in line with our commitment of zero per cent revenue from harmful gambling by 2023. The technology behind this app with Zafty’s unique machine learning algorithms that take the recorded activity and learn each user’s normal behaviour is very interesting. This app can help users make better-informed decisions about their gambling. We are proud to promote this app and I recommend other operators to follow,” says Maris Catania, Head of Responsible Gambling and Research, Kindred Group.

Kindred says that it will continue to develop technology and solutions, both in-house and with partners, to support healthy gambling behaviour. Increasingly, new technology like machine learning brings more opportunity for customers to stay in control of their gambling and prevent harm from occurring.

For more information about the company’s commitment to zero revenue from harmful gambling by 2023, click here.