Kindred Group subsidiary becomes primary sponsor to NASCAR team Stewart-Haas Racing

Unibet, a part of Kindred Group, has announced a collaboration with championship-winning NASCAR team Stewart-Haas Racing and driver Kevin Harvick to further grow its presence in the United States, specifically in motorsports

The deal, Unibet's first US partnership in motorsports and within NASCAR.

Kindred Group, through Unibet will be serving as a primary sponsor for two NASCAR Cup series at Indianopolis Motor Speedway and at Martinsville Speedway (VA).

Unibet will also serve as the primary sponsor during the NASCAR Xfinity Series race in Indianapolis, with Kevin Harvick as the driver. Univet will make its debut as NASCAR sponsors at Pocono Raceway in Pennsylvania, with Harvick and the No. 4 team.

"Sponsorship is an important part of our marketing initiatives in the states, where sports betting is legal. Racing fans are extremely passionate about their sport and their driver in particular. University exists for this reason, to enhance fans' passion for their sport", commented Manuel Stan, Kindred Senior Vice President USA.

"Our platform is straightforward, easy to understand and filled with insights that allow our players to make informed bets. Integrating Unibet into the sport that fans watch and cheer for, is the best way to tell our story. We are By Players, For Players".

On the part of Stewart-Haas Racing, President Brett Frood said: "We're proud to represent and work with Unibet, now and in the future. Fans are the lifeblood of our sport and Unibet offers a new and insightful way for plans to engage with our sport in a meaningful way".