Kindred launches social media bet sharing tool for Unibet

Malta-based online gaming operator Kindred has released a new tool allowing customers to share their betting slip on social media for its Unibet brand.

The new tool Betshare has been in development in partnership with a French software company over the past few years which has been rebuilt and developed for the online sportsbook.

Kindred believes this new tool is "a product differentiator" and launched the new tool just ahead of the European championship.

Betshare allows customers to share their betslip and winning bets on social media and allows customers to customise their backgrounds, emojis, text and paint. All images generated will contain a responsible gambling message.

Head of Sportsbook Development for Kindred Group Johannes Nijboer believes Betshare will create "a sense of community on social media" and believes customers are "increasingly looking to share experiences and bets in our ever-expanding digital landscape."

"Early numbers and feedback have been overwhelming and we cannot wait to see how this story unfolds."

Kindred Group operates Unibet and eight other brands and is registered by the Malta Gaming Authority (MGA).

Featured Image: Kindred