Low6 appoints sports industry specialist Ben Barker as CRO

Low6, the UK-based leader in sports gamification, has announced the appointment of Ben Barker as chief revenue officer.

Mr Barker, a global sports industry specialist with over 20 years experience working worldwide, joins Low6 from his most recent role as Chief Commercial Officer at Monterosa, where he worked with broadcasters, brands and sports rights-holders to activate mobile audiences.

He starts at Low6 with immediate effect and will be responsible for developing commercial and revenue strategies to drive the expansion of the company in North America, whilst also looking to develop the company’s existing partnerships.

“We’re delighted to welcome Ben to Low6 as chief revenue officer,” commented Jamie Mitchell, co-founder and Group CEO.

“Ben has an outstanding resumé as a leader in global sports, with experience in multiple aspects of the industry, including broadcast, working with rights holders and brands, and in digital. He will add significant value to our leadership team as we continue to grow, and we look forward to seeing him play a major role in our growth plans for 2022 and beyond.”

Mr Barker celebrated his appointment, saying: “Low6 has made its mark as one of the hottest start-ups in sports gaming under Jamie’s leadership. I am excited to join the team to drive forward the commercial strategy aligning our partners, customers and fans to inspire sports gaming through innovation and creative solutions.”

A graduate of the University of Northumbria with a BA in Marketing / Marketing Management, Mr Barker’s career includes 15 years at WPP Group companies and most recently six years with Monterosa Ltd working with IMG Arena, EA Sports, ViacomCBS, the Jockey Club, Formula 1 and Liverpool FC.