NeoGames S.A subsidiary Pariplay, a leading aggregator and content provider with a strong presence in Malta, has been approved as a registered supplier for the fast-growing regulated market of Buenos Aires City, Argentina.

The registration, gained from the lottery of the Government of the City of Buenos Aires (LOTBA), grants Pariplay access to Argentina’s most dynamic city within the online sector as the provider continues to make waves across North America and LatAm.

With a population of three million and a strong gambling heritage, Buenos Aires is considered to be a market of great potential. Pariplay is now offering operators in the city a wide portfolio of Tier-1 and localized content through its Fusion® aggregation platform, which comprises 14,000 titles from over 80 leading providers. In addition, Fusion® provides operators with access to all gaming verticals through a single API integration, including sportsbook, instant games, virtual sports, poker and bingo.

The aggregation platform also allows operators to activate a set of expertly designed gamification and player retention tools that can be applied across all studios and casino games while running independently and at no cost for Pariplay’s partner. These suite of engagement tools include Tournaments, Free Spins, Independent Bonus Wallet, Spin that WheelTM and Raffle Rocket.

The approval from the City of Buenos Aires comes as Pariplay continues to excel in Latin America, where the company already has a strong presence, particularly in the strong markets of Mexico and Colombia.

Adrian Bailey, managing director at Pariplay, said: “The Autonomous City of Buenos Aires has a rich heritage in the industry, and it is very satisfying to have gained our first supplier license in Argentina.

“LatAm is a region of major focus for us, and this city in particular has great potential. We look forward to working with operators to provide players with the widest range of content available on the market, including games with special local appeal.”

Jorge L Morales, director for Latin America and the Caribbean at Pariplay, said: “Buenos Aires is one of the most dynamic cities in the whole of the Latin American region when it comes to the online gambling sector.

“This is a huge milestone for us in the region, and we look forward to forming new partnerships with local companies and being part of the success of this new regulated market.”

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