Aspire Global’s Pariplay Ltd, a leading aggregator and content provider, has added a new partner to its burgeoning Ignite program in Spinberry, it announced on Thursday.
Spinberry boasts a proud history of land-based success in the UK and other markets, and through its partnership with Pariplay, the studio will make its online debut, starting with upcoming title Drop the Wilds.
The studio will utilise its vast knowledge of the land-based sector to introduce proven concepts to online players, including immersive mechanics, constant base game engagement, and features such as Bet Chance and Special Play Mode.
By joining the Ignite program, Spinberry will be able to create its content via Pariplay’s flexible turnkey development framework and distribute its games globally through the Fusion™ aggregation platform.
As an Ignite partner, Spinberry will be able to take advantage of Pariplay’s advanced technical solution which enables rapid speed to market and in addition gives the studio access to Pariplay’s suite of engagement tools that offers the opportunity to significantly enhance game performance.
Ignite supports any coding language and allows for games to be developed much quicker and with substantially lower costs, empowering game developers to reach global markets.
Callum Harris, director of partnerships at Pariplay, said: “Our Ignite program is one that gives studios a proven path to market and we are very proud to welcome Spinberry to the Pariplay family and to support their online debut and help propel their digital growth.
“With their excellent, multi-product content already popular with players, we think it will be an extremely fruitful relationship going forward.”
Stuart Pounder, managing director at Spinberry, said: “Pariplay is a company with an incredible reputation and we’re looking forward to being part of the Ignite program and introducing our games to an online audience for the first time.
“With upcoming launch Drop the Wilds already pencilled in as our first ever online game, this partnership offers new revenue possibilities for us, as well as a new avenue to deliver our multi-product offering.”
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He has held senior positions in a range of renowned iGaming companies, including Evolution Gaming, Tain, NYX, and SG Digital