Pragmatic Play boosts LATAM team, appointing Javier Samel as country director for Argentina

Pragmatic Play, a leading content provider to the iGaming industry, has expanded its Latin American team with the addition of Javier Samel as new Argentina country director, it announced this week.

Holding previous roles as head of business development LatAm at SportingTech, operation manager of the online gaming unit at Grupo Boldt, and boasting over 12 years of experience across the region’s gambling arena, Mr Samel's appointment marks the expansion of the provider’s localisation strategy, which has seen it expand swiftly across the continent with its multi-product portfolio.

Mr Samel joins a growing team Latin America, headed by VP of Latin American operations, Victor Arias. Pragmatic Play has recently entered the Buenos Aires market following the awarding of its authorization there.

Victor Arias, vice president of Latin America operations at Pragmatic Play, said: “Javier has a wealth of experience across LATAM and we’re very pleased to welcome him to our growing team.

“Focusing on Argentina, it’s a market we’re looking to grow rapidly in and can’t wait to get started.”

Pragmatic Play currently produces up to five new slot titles a month, while also delivering Live Casino, Virtual Sports and Bingo games as part of its multi-product portfolio, available through on single API.