iGaming content provider Pragmatic Play has announced a new partnership with Luckia, to further boost its profile in Spain.
Under the new partnership, Luckia will gain access to Pragmatic Play’s catalogue of titles.
It comes as only the latest in a series of deals by which the provider is aiming to expand internationally.
Along with its online and land-based offering, the company also has brands in Colombia, where Pragmatic Play’s operations are set to launch in the coming months.
Addressing the new partnership, Bhotesh Maheshwari, Vice President of Commercial Strategy & Operations at Pragmatic Play explained: “Luckia’s established premier position in the Spanish industry makes this agreement particularly noteworthy. It’s a huge boost to our profile in the country and represents just the kind of exposure we’re looking for with Spanish players.
“Its reach doesn’t end in Spain though – we’re looking forward to working with the Luckia team in the other global markets it operates in too.”
On the part of Luckia, Eloy Fernandez Martinez, Head of Product, said: “Being able to include Pragmatic Play’s portfolio of slots is great news for us and our players. It augments our already class-leading product provision in Spain and offers a superb level of quality and diversity for our brand”.
She brings more than 13 years of industry experience to the role, having held senior positions across payments, content supply and operations
He brings with him a wealth of international business expertise, having held senior leadership roles across some of the world’s most recognised consumer brands
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