Push Gaming and 32Red tie up UK partnership agreement

Malta-based B2B gaming supplier Push Gaming has completed a deal with major operator 32Red, giving it significantly greater access to the lucrative UK market.

The latest major partnership for Push sees player-first titles such as the hit of 2021 Jammin’ Jars 2, Fire Hopper and the upcoming Bison Battle and Big Bamboo become available to 32Red’s huge number of players in one of Europe’s largest igaming territories.

32Red is a multiple award-winning online casino and as part of the Kindred Group, the deal marks a further partnership that reinforces Push’s tier-one credentials as a true UK player favourite.

Commenting on the announcement, Fiona Hickey, Head of Sales at Push Gaming said: “Deals of this stature reflect how far we’ve come as a studio that always puts players first. 32Red is a premier operator and exactly the type of business we’re looking for in a commercial partner. Its commitment to providing the highest quality entertainment experience is a perfect match and we look forward to delighting its audience for many years to come.”

Adam Newnham, Commercial Operations Manager at 32Red added: “32Red has a mission to thrill by bringing players the most incREDible gaming experience available. That’s why we strive to provide the best online casino games on the market and Push Gaming has a catalogue of content that aligns perfectly with these values. We’re sure our players will love the new games they can now enjoy from Push.”

The announcement is the first of the new year and follows of a hugely successful 2021 for Push Gaming, having picked up crowns at the Casino Beats Game Developer Awards, Game of the Year at the 2021 SiGMA Europe Awards and also being shortlisted for a further four crowns at the prestigious EGR B2B Awards 2021.

Established as one of the industry’s most entertaining suppliers, Push Gaming is live across the majority of Europe’s key regulated markets with the likes of Casumo, LeoVegas, Entain, The Rank Group, Betsson and PaddyPowerBetfair.