Italy

B2B gaming supplier Push Gaming has entered the Italian market for the first time, further boosting the European presence of its highly regarded collection of slots.

The new market premiere will see the provider forge partnerships with prominent operators in the region and will initially offer access to seven titles from its portfolio, such as Razor Shark, Jammin’ Jars and the award-winning Big Bamboo.

Following its initial integration into the second biggest regulated market in Europe, Push will go on to make all 30 of its fan-favourite titles available to Italian players in the succeeding weeks.

The Italian market entry represents another significant step in Push Gaming’s continued growth trajectory across Europe which has seen the provider recently enter the Netherlands whilst expanding its reach in established markets such as the UK.  

Content will be delivered via a direct integration and follows recent prominent agreements with leading brands such as Sky Betting and Gaming, with more partnership announcements and additional market entries scheduled in the coming months.

Fiona Hickey, director of new business and markets at Push Gaming said: “We are excited to be entering Italy for the first time and see the hunger, from both operators and players for our high-quality titles in the marketplace.

“Our ambition is to establish ourselves in Italy and mirror our prominent position across other regulated jurisdictions around the globe. As one of the oldest and most established markets, Italian players are among the most discerning and being able to put our diverse content in front of them is something we’ve been looking forward to for some time.”

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