Europe

Push Gaming enhances relationship with Hero Gaming

The new agreement will give the operator access to the supplier’s growing portfolio of slot titles via Push Gaming’s MGA and UKGC licensed platform

by Helena Grech

18 October 2021

B2B gaming supplier Push Gaming has extended its partnership with existing client Hero Gaming.

The new agreement will give the operator access to the supplier’s growing portfolio of slot titles via Push Gaming’s MGA and UKGC licensed platform, with hit titles such as Jammin’ Jars 2, Booty Bay and latest release Fat Drac set to be among the first games available to players on Hero’s popular online casinos.

The brands that will soon carry Push’s award-winning games include Casino Heroes, Boom Casino and Simple Casino and are the latest to benefit from Push’s ‘player-first’ design in slots.

The deal is one of several that has seen the supplier expand greatly in 2021 across a variety of regulated markets and will be followed by a number of others in Q4.

Commenting on the release, Fiona Hickey, Head of Sales at Push Gaming said: “Hero Gaming has provided a leading shop window for our games for some time, but this move is going to be a boost to the streamlined delivery of our content to its players.

“The team at Hero have been a pleasure to work with over the years and all at Push are delighted to see this continue via our own platform.”

Sven de Waard, Casino Manager at Hero Gaming added: “We take great pride in having created an environment where innovation and creativity are fostered and our partnership with Push Gaming is an extension on that.

“The titles it supplies us with exemplify the culture we work hard to nurture and having that provision come directly from Push’s platform will hone that further.

The announcement comes on the back of a hugely successful year for Push Gaming, having picked up honours in the recent Casino Beats Game Developer Awards and also being shortlisted for a further four crowns at the prestigious EGR B2B Awards 2021.

Push Gaming continues to build on the growth momentum gained from 2020’s acquisition of an MGA and UKGC-licensed platform and is furthering its expansion ambitions across Europe with several new market entries prepared for the coming months.

Established as one of the industry’s most entertaining suppliers, Push Gaming is live across the majority of Europe’s key regulated markets with the likes of Casumo, LeoVegas, Entain and The Rank Group

Written by

Helena Grech

Helena is an avid follower of current affairs, leading her to take an interest in economics, politics and the environment. She is quite content to spend time in nature, and is often found having noisy debates with friends.