Relax Gaming,the igaming aggregator and supplier of unique content headquartered in Malta, has agreed a deal to supply operator group PokerStars with its portfolio of tier-one games, making the provider’s titles available in the Italian market for the first time.
This marks the first stage of Relax’s plans to expand significantly across multiple European markets throughout 2022.
PokerStars ranks among the top three Italian operators and its customer-base will now be able to enjoy fan favourite titles such as Temple Tumble and the blockbuster hit, Money Train 2.
In due course, PokerStars will also gain access to content from Relax’s 50-plus hand-picked studio partners, made possible by its hugely successful Powered By Relax and Silver Bullet partnership programmes.
As one of Europe’s leading regulated iGaming markets, Relax’s debut marks a significant milestone in the tier one provider’s expansion roadmap. With multiple operators in Relax’s network licensed in Italy, the supplier expects to announce numerous additional partnerships in the near future.
Commenting on the debut, Relax Gaming’s chief regulatory officer, Alexia Smilovic Rønde, said: “Entering the Italian market is another major milestone on Relax’s path to increase its footprint across regulated European jurisdictions. Italy holds the crown as one of the continent’s most established markets, and we’re ready to show what we can do when it comes to driving differentiation.”
“With a competitive landscape that offers a wealth of opportunities for providers of premium gaming content such as us, I’m sure we’re going to see excellent results.”
Relax Gaming’s chief commercial officer, Nadiya Attard (pictured above), added: “It’s with great pride that we enter into operations within the Italian online gaming market with a B2C powerhouse like PokerStars.
“Their longstanding reputation and local demand will offer Relax Gaming an exceptional start in a leading market. We look forward to launching our proprietary content within Italy with leading titles, and the business growth to come. “
Established as one of the industry’s leading B2B suppliers, Relax Gaming has celebrated more than 10 award wins throughout 2021, with more nominations already announced for the 2022 award season.
Now one of the industry’s leading aggregators, Relax provides more than 3,000 online casino games, from its high performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
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Completion of the deal is expected in the coming weeks