Stephen Parry appointed Group CEO at Malta-based Enteractive

Malta-headquartered Enteractive has appointed Stephen Parry as Group Chief Executive Officer.

Mr Parry succeeds Mikael Hansson, who co-founded the company in 2008 and will now take on the newly created role of Executive Chairman. In his new position, Mr Hansson will retain strategic involvement with the board and leadership team.

Mr Parry brings more than two decades of executive experience across the betting, gambling, telecommunications and technology sectors. Before joining Enteractive, he served as Chief Operating Officer at FDJ United for more than two years. He previously held COO positions at Superbet and William Hill, as well as senior roles at Vodafone and Flutter Entertainment.

Commenting on his appointment, Mr Parry said: “Enteractive has built a genuinely distinctive proposition, combining deep operational expertise and technology with the power of real human interaction to deliver measurable value for operators around the world.”

Enteractive co-founder Mikael Hansson added: “Stephen brings the industry experience, international perspective and leadership to help us realise our ambition.”

Established in 2008, Enteractive is a player activation and reactivation specialist serving the iGaming industry. The company engages with players across regulated markets on behalf of more than 100 operator brands in 50 markets.