Swintt appoints Per Hedén to chief product officer position

Malta-based slots developer Swintt has announced a new addition to its senior management team, in the form of Per Hedén, who will serve as chief product officer.

The new appointee brings more than ten years' experience in senior management roles across a wide range of sectors including healthtech, commerce and data management, as well as online gambling.

Mr Hedén is no stranger to the Swintt team, having first joined in October 2021 as a strategy consultant. Prior to that, he gained iGaming experience at Yggdrasil Gaming's as CPO and at GAN as senior strategy consultant.

He was welcomed by David Mann, chief commercial officer at Swintt, who said: “I am delighted to announce Per as our chief product officer and for Swintt to continue to benefit from his unrivalled experience, knowledge and passion as we look to take our games to the next level, grow our product team and streamline our internal processes.

“Per has been working with Swintt for several months and has already made an impact on our games and the experience our slots and live casino titles provide players. As CPO, he will continue to influence the direction in which we take to game development and how we elevate the player experience.”

Mr Hedéns main responsibilities include developing ways to improve the player experience across the future games to leave Swintt’s production line. He has also been tasked with building out the product team with more top talent and to optimise product processes.

Commenting on his appointment, he added: "I am delighted to be joining Swintt at such a pivotal stage in its growth journey and having recently been crowned Rising Star in Casino Innovation and Software at the SBC Awards.

"I am looking forward to working closely with the talented team to create the best player experience possible while also driving Swintt into becoming a tier one developer that also leads the change for sustainability across the industry and, indeed, globally."