‘We couldn’t be more thrilled’: Relax unveils ‘Powered By Relax’ partnership with RubyPlay

Malta-based iGaming aggregator and “supplier of unique content”, Relax Gaming, has announced the signing of its latest ‘Powered By Relax’ partnership deal to integrate the titles online games studio RubyPlay, which is also based in Malta.

The move will see the studio benefit from one of the iGaming industry’s most popular distribution programmes.

With the deal, RubyPlay is expected to be able to significantly expand its presence across European and Malta Gaming Authority (MGA) markets via Relax’s platform, and the aggregator predicts its games to prove a hit with both operators and players alike.

Boasting a full catalogue of popular titles, the studio combines concepts from land-based and social gaming to create an interactive experience designed to take players on an immersive journey.

Commenting on the partnership, Simon Hammon, CPO at Relax said: “RubyPlay has firmly established a name for creating original player-centric content that’s recognised and loved by a wide range of demographics and we’re sure they will prove a welcome addition to the Relax family.

“This latest deal continues to highlight the value we offer by bringing studios into our platform – not only for our excellent distribution and reach, but also in what we can do to help further boost their profile with our top tier operator partners, who value top quality games”.

On the part of RubyPlay, COO Ittai Zur added: “We couldn’t be more thrilled about this partnership with Relax Gaming. Our passion for creating the best land-based experience that online gaming can enjoy is the driving force behind what we do.

“Relax is an esteemed gaming hub with a strong reputation for flexibility, fairness, and speed-to-market, making them the ideal partner to power our growth. We look forward to a long and prosperous relationship”.