Guy Gani

Sportsbook and gaming platform provider BtoBet, which is a part of Malta-based Aspire Global, has announced an evolution of its tech strategy, with the appointment of Guy Gani as chief technology officer.

He joins BtoBet’s ranks as the company prepares for the next phase of its growth, with the main goal to accelerate its product technological engineering development.

Mr Gani brings with him to the role a variety of research and development experience, most recently serving as Ezugi’s head of research and development.

He has over 20 years of experience in senior management positions within major technology companies, and a breadth of expertise leading engineering and development teams. Additionally, he has strong iGaming industry background, having also played a key role in the launch of project with leading companies in the sector, including Playtech.

Mr Gani was welcomed to the company by its chief operations officer, Dima Reiderman, who said: “Guy’s role as CTO will be pivotal in driving continued growth and expansion for BtoBet”.

The new addition also responded to his appointment, saying: “BtoBet’s focus on delivering innovative betting solutions and player-centricity stood out immediately for me. The company’s journey over the past years has been remarkable as it quickly established itself as a leading sports betting solutions provider”.

In addition to working to scale up BtoBet’s technology efforts, Mr Gani will be tasked with further developing the company’s betting technology to continue providing the industry with market-leading solutions.

“I am confident that Guy’s extensive skill-set will be a great asset to BtoBet and we couldn’t have asked for anyone better to lead our product and technology roadmap and execute on our vision”, added Mr Reiderman.

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