Next-gen betting and gaming solutions provider Beter has announced the strengthening of its commercial team with the appointment of Yori Arami as chief revenue officer.

The executive will bring with him to the position a wealth of tier one experience spanning over a decade, including recently as Commercial Director at Playtech. He has also worked extensively with the likes of Bet365, 888, Mansion Group and Veikkaus.

He was welcomed by Gal Ehrlich, CEO at BETER, who commented: “We couldn’t be happier to welcome someone of Yori’s calibre to our talented team. He has one of the industry’s best track records for commercial development with key clients and brings with him a wealth of experience and jurisdictional knowledge.

“BETER is at an exciting juncture offering both quality and differentiation. New markets and expansion plans are a priority, and we know Yori is the right person to lead this vision forward.”

Indeed, with its products already being used by a host of tier-one operators globally, BETER’s latest appointment reflects the company’s roadmap for growth, with Mr Arami’s commercial acumen expected to prove instrumental for BETER’s continued expansion as the supplier of choice for next-gen gaming products. 

With an established industry reputation as a leading commercial heavyweight, his role is set to encompass all aspects of the commercial process, including sales, business development, account management, pre- and post-sale services, partnership development and performance optimisation. 

With ICE now delayed until April, Mr Arami is expected to kick start his role with extensive work with his team ahead of the show – starting with a cultural overhaul focused on developing BETER’s core values, products and vision in preparation for its inaugural ICE attendance.

Discussing his appointment, Mr Arami said he has been impressed by the “can-do attitude” of the company’s staff, the hunger to lead the market, and its culture and team spirit.

“My short-term objective at BETER is to bring my experience, share my knowledge and lead the commercial team to build on its existing success while also driving growth through the introduction of innovative products, expand the client base and penetrate new markets across the world,” he said, concluding: “I’m privileged to join.”

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