Betsson subsidiary goes live in Colombia with Scientific Games platform

Scientific Games has taken its OpenGaming ecosystem live for the first time in Colombia with Betsson Group subsidiary Colbet, one of Colombia’s first licensed operators.

Colbet customers will have access to games developed by Scientific Games’ in-house studios, along with content supplied by its newly acquired business Lightning Box, and third-party providers Big Time Gaming and Reelplay.

The entry into Colombia marks Scientific Games’ debut move in the market, which was regulated in 2016.

Commenting, Betsson Group’s director of gaming Ciara Nic Liam, said: “It is important for us to offer a premium experience to players in Colombia and by launching with one of the industry’s pre-eminent content aggregation platforms, we are able to do exactly that.

“With the addition of Scientific Games’ in-house content and titles produced by leading studios in the initial roll-out phase, we can continue to present our customers with an ever-growing content catalogue with widespread appeal”.

On the part of Scientific Games, senior vice president of gaming and digital said: “Betsson Group has big plans across both Colombia and the LatAm region and we are sure that our offering will appeal to its players across a wide demographic.

“The partnership represents the first step for OpenGaming in a vibrant market. Our sights are firmly set on building sustainable success across Latin America, one of the most important growth areas in the world for the iGaming industry”.

Betsson acquired a 70 per cent stake in Colbet last year, in a move hailed at the time as “a major step in strengthening its presence in the region”.