Better Collective appoints Kindred alumni Britt Boeskov as SVP of Strategy

World leading sports betting media group, Better Collective, has hired Britt Boeskov as senior vice president of strategy.

With this hire, Better Collective strengthens its ambition to further scale the business within the sports betting media industry.

Ms Boeskov brings with her many years of C-level experience from Kindred Group, a leading operator within the gambling industry. Her digital skills and expertise from the intersection between customer, product and technology are expected to be particularly relevant for her new position.

Jesper Søgaard, CEO and co-founder of Better Collective, welcomed her, saying: “I am very pleased that Britt has decided to join Better Collective and look forward to welcoming her as a member of the management team. She knows the industry and she has vast experience at management level driving digital projects towards end-users.

“We are a growing company with very big ambitions and many ideas. Britt will become an important asset as we continue our future growth journey”. 

Ms Boeskov commented: “I am excited to join Better Collective’s growing leadership team at this crucial stage of the company’s remarkable growth journey. Scaling globally while transforming the business to secure a long term sustainable performance are exactly the type of challenges I enjoy.

“I’ve followed the team from the sidelines for some years, and I’m deeply impressed with the culture and ambition of the organisation.”

Ms Boeskov’s appointment comes into effect from 1st March.