The cost of England winning the Euros on Sunday would spiral well into the tens of millions of pounds for bookmakers, according to betting giant William Hill, which has an office in Malta.

England were heavily-backed pre-tournament favourites, and victory for Gareth Southgate’s men would trigger one of the biggest football payouts of all time for the bookies.

England captain Harry Kane now heads the betting to be the Tournament Top Goalscorer after his penalty against the Netherlands and would be the most expensive result for William Hill in that market.

Spokesperson for William Hill, Lee Phelps, said: “As we have been Top Price Guarantee for the duration of the tournament and before it started, an England win would cost us deep into seven figures. Should Harry Kane be the top scorer we will lose a lot there too, as he has been popular in the Top Goalscorer market.

“Though it would be great for football to finally come home, it looks set to cost the UK betting industry well into the tens of millions of pounds. We’re expecting to see historically high turnover on Sunday, and with a lot of that money set to rest on the Three Lions’ shoulders, it will be very expensive.

“Most money around the final has been on England to win at 5/2, although it is expected that Lamine Yamal – who is now favourite for player of the tournament – will cause issues against either a not fully fit Luke Shaw or an out of position Kieran Trippier, so he has been popular in scorer markets.”





Continue Reading

SOFTSWISS becomes first Maltese company to launch prediction market iGaming software 

10 April 2026
by Tim Diacono

SOFTSWISS’ solution is built on a fixed-odds framework, giving operators greater control over pricing and margins


Aviator creator David Natroshvili to attend NEXT Summit Valletta

2 April 2026
by Tim Diacono

Spribe is best known for developing the popular crash game Aviator

Tipico becomes official partner of Malta’s national football team

25 March 2026
by Tim Diacono

The first major moment in the partnership will be Malta’s UEFA Nations League playoff match against Luxembourg tomorrow

Dhalia Real Estate celebrates excellence at Annual Awards Night at The Phoenicia

24 March 2026
by iGamingCapital.mt

Dhalia Real Estate is honouring the people, performances, and shared values that continue to shape the company’s success

‘Yes, I hacked you’ – German hacker claims to be behind Malta Gaming Authority security breach

20 March 2026
by Robert Fenech

Lilith Wittmann teased ‘upcoming releases concerning organised crime networks supported by countries like Malta’

See more