Enteractive celebrates 10 years of partnership with Betsson

Enteractive, a leading reactivation and retention partner in the iGaming industry, is this week celebrating ten years of working with Betsson Group to unlock additional revenue streams and increase "the love and loyalty" for Betsson brands through truly personalised player engagement.

Enteractive explains that it first started working with Betsson Group in 2009, and during those years, the company’s scalable personalisation services have reactivated players to Betsson Group brands across Europe and around the world. 

Over the cumulative ten years of partnership activity, the company says it has talked to over 1.6 million Betsson players, from 5.1 million calls attempts, generating net revenue of approximately €100million. An "incredible" 2.4 million minutes have been spent by Enteractive agents talking directly to Betsson Group’s players.

Enteractive CEO, Mikael Hansson, marked the anniversary on Friday, at Betsson Group HQ in Malta, presenting a silver commemorative plate to Betsson Group’s CEO, Jesper Svensson, as well as to the operator’s CRM team. 

The company says that its real two-way conversations with players have personalised audience engagement since the very start, and have constantly set best-practice standards in the CRM field.

Mr Svensson commented, “Enteractive has consistently led innovation in retention and player engagement for the iGaming sector, which is why Betsson Group sees ever-growing benefits in this working partnership. Their personalised approach to CRM continues to pay dividends and we’re seeing consistently higher numbers of returning players that have a positive impact on our bottom line revenues".

Hansson said, “We’re immensely proud of our enduring partnership with Betsson Group as one of the leaders in the global iGaming sector. The many years of player engagement are testament to the success of our unique approach to personalised CRM. We couldn’t be more delighted to continue our significant efforts on behalf of such a giant of our industry.”