Malta-based Aspire Global has signed a platform and managed services deal with Funfair Casino, to take Funfair’s land-based business online.
With the deal, Funfair’s new online customers and existing players will be able to benefit from a seamless omnichannel experience thanks to Aspire Global.
It will see Funfair, which operates more than 25 casinos across Ireland, utilise Aspire Global’s gateway AspireCore Platform (PAM), to focus on building its brands within the online environment.
Funfair Casino will also benefit from Aspire’s Managers Services, comprised of customer support, CRM, VIP, fraud and risk management, for the launch of its new online casino brands.
Aspire Global’s PAM and Managed Services aim to remove the “pinch points” of technology, games supply and regulation for operators.
Tsachi Maimon, CEO of Aspire Global commented: “Funfair has an established presence in the Irish casino market and we are looking forward to developing an online solution that presents its players with a great omnichannel experience, while helping to support its entry into the digital world for the first time”.
“This deal constitutes an excellent example of our PAM and fully Managed Services being utilised to take a land-based operator online. It is a union that will provide great opportunities for both parties”, he added.
On the part of Funfair Casino, Director Philip O’Leary said: “Our search for a platform solution for Funfair was predicated on finding a partner that had the technology, expertise and product set to create a rich and seamless casino experience for our players”.
“Joining forces with a provider as renowned for these qualities as Aspire Global enables us to make progress in delivering a premium omnichannel operation”.
The partnership is the latest deal to be struck as Aspire Global continues to expand across Europe, the US and Latin America, building on its presence in 29 regulated markets worldwide.
The company also recently signed an integration deal with Amelco, via its Pariplay brand.
Earlier this month, it emerged that Hero Gaming cut its workforce by around 60, either through redundancy or resignation
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The decision was taken in consultation with Belgium’s Minister of Finance, Vincent Van Peteghem