Finnplay finalises strategic AI partnership with Jada Gaming

Leading data and analytics AI specialist, Jada Gaming, has signed a strategic partnership with Finnplay, the leading iGaming platform provider from the Nordics.

The agreement will see Finnplay integrate the full Jada Brain platform with its suite of iGaming modules that are designed to significantly improve user experiences. Finnplay’s extensive partner portfolio will also be able to access Jada Brain to utilise for their own platform operations.

Alberto Alfieri, Jada Gaming co-founder, commented on the news, saying: “Finnplay is a fantastic platform provider with a rich portfolio of clients and we’re very pleased to start working together. Our Jada Brain solution will positively impact all aspects of the business by optimising operations with a sharp focus on Responsible Gaming.”

According to Jada, Finnplay prides itself on delivering socially responsible experiences and Jada’s Responsible Gaming and Bonus Abuse modules further commits to that mission. The AI specialist's data and analytics solution are alsoexpected to make it easier for Finnplay and its partners to enhance visibility and predictive capabilities. 

Adding Finnplay to Jada’s partner portfolio bolsters the company’s position as a leader in the iGaming AI space and adds momentum to the business following the acquisition by Symplify at the end of last year.

Finnplay’s managing director, Jaakko Soininen also welcomed the news, saying: “After speaking with many operators and other industry professionals, I believe that services focused around Responsible Gaming will be one of the most important topics for this year, especially in the regulated markets.

"Therefore we have been looking for a solution to improve our RG capabilities.  Jada’s AI solution fits perfectly with our commitment to provide our operators and their players an exceptional, personalised and safe gaming experience. Jada’s skillset and wide range of modules brings powerful new AI-driven capabilities to our current and future partners.