Flutter joins European Gaming and Betting Association

European betting giant Flutter has joined the European Gaming and Betting Agency (EGBA), Europe's leading trade association representing online gambling operators established, licensed, and regulated in the EU.

With its popular brands such as Paddy Power, Betfair, PokerStars and Sky Betting & Gaming, Flutter is one of the largest online operators in the world, with net gaming revenue of over €5.9 billion in 2020.

It joins the EGBA as part of its commitment to the promotion of greater industry responsibility in Europe's online gambling sectors after the CEOs of the EGBA's member companies recently submitted a joint commitment to taking the lead in fostering a stronger culture of safer gambling in Europe.

Announcing the addition, Maarten Haijer, the EGBA's secretary general commented: "We are very pleased that Flutter has joined the EGBA family and welcome its commitment towards our ideas of sustainability and fostering a stronger culture of safer gambling in Europe.

"Flutter is a leading player in our sector, and its membership will enable us to strengthen our existing efforts to encourage and deepened industry cooperation and participation at a European level."

On the part of Flutter, CLO and group commercial director Pádraid Ó Ríordáin emphasised that safer gambling and sustainability are "paramount" to everything Flutter does and that as such joining the EGBA was a "natural fit".

"We look forward to working with other members to ensure the online gambling sector within Europe is more united on our role and responsibilities," he added.

The announcement comes in the wake of the adoption of another responsible gaming measure by Flutter, which introduced a £500 (€583) maximum monthly deposit limit for all UK and Ireland customers under the age of 25 this week.

Implementing the measure, it pondered that people under the age of 25 are likely to be more vulnerable to unsafe gambling habits, and said the limit was not a target, but a backstop.

Looking to the future in light of the deal, Mr Haijer added: "It's the collective ambition of our members to be top of the class in terms of industry responsibility and Flutter's membership strengthens our commitment and position.

"We are determined to ensure Europe's online gambling sector is more united and coordinated in its objectives and responsibilities, and we continue to invite Europe's other reputable online gambling companies to join us in this mission."