Future Anthem launches ‘industry-first’ AI product to optimise casino game performance and design

Leading AI and game data science specialist Future Anthem, has launched 'Anthem Amplifier', which it says is a first-of-its-kind offering providing an in-depth analysis of all bets and spins players make on casino games.

The product aims to allow operators and studios, including Big Time Gaming, which is among its first customers, to analyse player behaviours across casino games on an unrivalled scale.

Indeed, Nik Robinson, CEO of Big Time Gaming welcomed the launch of the tool and emphasised its importance.

"Understanding player data and game behaviours should be at the heart of every successful studio", he said.

"Leveraging game data and the AI tools provided by Anthem Amplifier provides us with additional opportunities to continue optimising our innovative slots, while pleasing our customers and players."

Amplifier is powered by Anthemetrics AI. Future Anthem trumpets this technology as "the industry's first game data science platform, which analyses billions of spins from millions of player hours across thousands of games."

Commenting on the launch, CEO and founder of the company Leigh Nissim explained that the company's vision is to connect human behaviour with data science to build a player-centric universe that is "enjoyable and sustainable."

"Anthem Amplifier does this with tools that allow studios and operators to optimise their game portfolios by processing and intelligently understanding an incredibly large volume of data", he expanded.

With the product, game studios and operators will be able to design games for specific player behaviours, see how players play their games, analyse and measure game launches, improve online gambling safety for players, benchmark performance, and identify game popularity and retention across player behavioural clusters.

Chris Conroy, CDO at the company explained how it works: "With a great deal of scattered data produced by varied portfolios of games across geographies and channels, it can be challenging to leverage this valuable asset to get the most from your investments and roadmaps.

"Anthem Amplifier uses the latest cloud technologies and machine learning techniques to listen to this granular game data to maximise your chances of success, empowering teams with effective portfolio management tools and game design techniques."