Greentube, the NOVOMATIC Gaming and Entertainment division, has taken its content live with PokerStars, one of the largest and most successful operators in Europe.

The launch has taken place initially in Italy, to be followed by other major markets on the continent including the UK, Denmark, Spain, Greece and Romania. A selection of the supplier’s top-performing titles is now available to PokerStars’ Italian customers, including Book of Ra™, Dolphin’s Pearl™ deluxe and Lucky Lady’s Charm™.

The new, long-term partnership with PokerStars represents a major deal for Greentube, with the ultimate goal for the supplier being to roll out its premium, localised content with the tier-one operator in multiple regulated European markets.

The PokerStars launch follows a period of strong growth for Greentube, with the supplier entering new markets in Europe, North America, Africa and LatAm.

David Bolas commercial director at Greentube UK, said: “This is our first market launch with PokerStars and it’s a thrill to be able to announce our debut with one of the biggest names in the iGaming world. Its success in resonating with players across multiple markets enables us to significantly increase the reach of our content, initially in Italy before hitting other territories across Europe. I believe this is only the start of what will be a long and mutually successful partnership.”

Continue Reading

GamingMalta CEO emphasises importance of ‘RESPECT’ towards iGaming

15 May 2022
by Solomon Cefai

The multi-faceted concept emphasises a number of characteristics he believes the industry has displayed

Light & Wonder CEO hails ‘achievements & momentum’ as firm records $572 million Q1 revenue

12 May 2022
by Solomon Cefai

The company achieved a 26.3% year-on-year revenue growth in the first three months of 2022

Economy Minister targets banking services, good governance to support iGaming industry

10 May 2022
by Solomon Cefai

Since launching the iGaming sector, Malta has attracted 300 iGaming firms to its shores

MGA CEO expresses concern not all operators held to same standards, calls for raising ‘regulatory floor’

10 May 2022
by Solomon Cefai

He was speaking as a panelist at an event hosted by The Malta Chamber

See more
Close Bitnami banner
Bitnami