Marion Gamel

For Marion Gamel, Executive Coach at Mariongamel.com, the trends shaping the iGaming industry are not necessarily emerging from within the industry itself. Having worked at Google and served as CMO of Betsson before moving to executive coaching – where she has coached leaders at major companies such as Spotify, Uber and Coca-Cola – Ms Gamel is keenly aware that customers’ expectations are now set by the digital giants they use on a daily basis.

“I don’t think that iGaming trends are influencing the gaming industry; I think global trends are influencing the gaming industry. These trends – personalisation, data safety, sustainability, diversity and inclusion, intuitive UX, and seamless transition across devices – become expectations from customers who also happen to enjoy online gaming,” she explains in the Winter 2021/2022 edition of iGaming Capital magazine, the sister publication to iGamingCapital.mt

Looking ahead, Ms Gamel believes the gaming industry should become more inclusive and open to the outside world, attracting talent from other industries, diversifying the background of employees, and moving beyond the male, middle-class, digitally savvy target audience it has so far largely focused its efforts on.

Moreover, she says, companies’ future offerings will have to consider the new realities created by the pandemic. The distinction between customers’ work and play activities has become increasingly blurred, while SportsBook and the opportunity to bet on events was limited. “This has to be replaced by other experiences, especially as sports betting has always been the acquisition channel for gaming companies. Esports has been talked about for many years and I suspect the time has come for this activity to explode. Could esports be the new sports bet?”

This forms part of the Cover Story in the Winter 2021/2022 edition of iGaming Capital magazine, the sister publication to iGamingCapital.mt, on the future trends shaping the iGaming sector

Continue Reading

Malta-based Push Gaming partners with UK’s MrQ

28 November 2022
by Helena Grech

This latest agreement will see Push Gaming extend its footprint in the regulated UK market

All forms of sports betting advertising halted by Belgian National Lottery during World Cup

25 November 2022
by Helena Grech

The decision was taken in consultation with Belgium’s Minister of Finance, Vincent Van Peteghem

SOFTSWISS recognised as Workplace of the Year 2022

24 November 2022
by Helena Grech

The company’s workforce is growing daily, and today there are more than 1,500 experts working in four SOFTSWISS offices – in Malta, Poland, Belarus, and Georgia

PressEnter Group to undergo management buyout led by CEO Lahcene Merzoug

23 November 2022
by Helena Grech

He will take over as executive chairman

See more