iGaming affiliate management platform ReferOn announces management buyout 

ReferOn, an affiliate management platform serving the iGaming industry, has announced the completion of a management buyout, with former General Manager Alex Bukin acquiring the business and assuming the role of Chief Executive Officer.

The move marks the beginning of a new phase of independent expansion for the platform, which launched three years ago and has since established itself within the affiliate management space.

“This is an important moment for ReferOn and the beginning of a new chapter for the business,” Mr Bukin said.

“The management buyout provides us with the long-term focus required to continually advance the platform. We remain committed to product development, strengthening our offerings for partners, and supporting ReferOn’s continued growth across key markets.”

The transaction follows a period of rapid growth for the company. Within its first year of operations, ReferOn reported 35.7 million clicks, 2.4 million registrations, 18,000 affiliates and 136,000 active trackers across its platform.

Built around scalable infrastructure and operational efficiency, the platform has continued expanding its presence across the sector while developing tools aimed at both operators and affiliates.

ReferOn was recently recognised as “Best Affiliate Platform” in both 2025 and 2026 by industry stakeholders.

The company said the buyout will not affect day-to-day operations, with existing partnerships and support structures remaining in place.

As part of its ongoing expansion strategy, ReferOn continues enhancing its product suite through features including Refie, its built-in interface layer, alongside dynamic reporting, Company Grouping, Sub-Affiliation, Independent Deal Calculation (IDC), two-factor authentication (2FA) and mobile optimisation capabilities.

The leadership team will also remain in place following the transition. Alongside Mr Bukin’s appointment as CEO, Vlad Bondarenko has been promoted from Head of Product to Chief Product Officer, while David Harris has transitioned from Operations Lead to Chief Operations Officer.

As the company enters its next stage of development, ReferOn said it remains focused on equipping operators with high-performance affiliate management tools while continuing to scale across key markets.