iGaming marketeers Clever Advertising launch strategic office in Malta

Clever Advertising, a performance marketing agency for tier one iGaming operators and Fintechs, has today officially launched its new strategic office in Malta. 

The new office, located over two floors at the Wembley Business Centre in Msida, will serve as the company’s main base outside Portugal, following a €7.5 million investment. Its opening marks an important step in Clever Advertising’s global expansion and will bring new career opportunities to Malta’s digital sector.

From Portugal to the world

Founded in Porto, Portugal, in 2007, Clever Advertising has grown into a global leader in affiliate and performance marketing, specialising in the iGaming and Financial Services industries. 

The company helps international brands attract new customers through a mix of digital advertising, SEO, mobile campaigns, influencer partnerships, and other online marketing channels. 

Clever Advertising operates on a partnership model – investing its own resources upfront to acquire customers for its clients and earning revenue only when those campaigns succeed.

Silvio Schembri, Minister for Economy, Enterprise and Strategic Projects said: “Clever Advertising’s decision to expand in Malta is another proof of the confidence investors continue to place in our country. Their growth reflects the direction we are taking through Malta Vision 2050, strengthening high-value sectors and creating quality careers for our youths. I particularly welcome their commitment to developing local talent through the Clever Launchpad, which aligns perfectly with our efforts to equip our youths with valuable skills in this fast-evolving sector. As a government, we will keep fostering the right environment for innovative companies to grow.”

“Today, we are not only celebrating the inauguration of new offices, but also the continued strengthening of Malta’s gaming ecosystem,” Ivan Filletti, CEO of Gaming Malta said. 

“We are delighted to welcome Clever Advertising — a company whose energy, values, and investment in both people and interactive entertainment align with the Malta Vision 2050 framework, our roadmap for sustainable growth and resilience.”

“This is an exciting milestone for Clever Advertising,” said Alberto Simões, Managing Director for Malta. 

“Malta was a natural strategic choice for us. The island offers a thriving talent pool, close proximity to key clients, and a solid regulatory environment in both the Gaming and Financial Services sectors – all of which make it one of the best places in Europe to grow a tech business.

“Our company operates on a true partnership model. We invest upfront to acquire new customers for our clients and share in the resulting revenue. This success-based structure means that when our clients grow, we grow. It’s a win–win model that will directly contribute to the Maltese economy, help generate sustainable jobs, and build long-term partnerships rather than short-term campaigns.

“We’re here to be part of Malta’s business community for the long term, not only as employers, but as partners helping to advance innovation and professional skills on the island.”

Creating jobs and developing skills

The company today also announced its intention to invest in local talent development through the Clever Launchpad,  a paid work experience initiative designed for Maltese youth who have recently finished school and are not yet in work or further education.

The programme offers hands-on experience, mentorship, and international exposure within the fast-growing digital sector. Participants will also have the opportunity to spend time at Clever Advertising’s headquarters in Porto. 

The scheme will be fully funded by Clever Advertising. 

“We believe opportunity should be accessible to everyone,” added Simões. “The Clever Launchpad scheme tackles the misconception that digital jobs at international companies in Malta aren’t for the local residents. It’s designed to open doors for young people, even those without a university degree, and give them the chance to build a global career from right here in Malta.”

More information about the Launchpad scheme and current job openings at Clever Advertising is available here.

About Clever Advertising

Clever Advertising is a performance marketing agency for tier one iGaming operators and Fintechs, with six global offices and over 350 marketing specialists. Under a risk-free revenue-share and CPA model (no fees or minimums), we deliver end-to-end creative production, influencer campaigns, and data-driven media buying across affiliate, paid social, SEM and emerging channels.