Malta headquartered sports betting partner Kambi Group has entered into a partnership to provide its online and on-property sportsbook to Affinity Interactive (AI), an omni-channel gaming industry leader, to power AI’s upcoming retail, digital and online sports betting offering, named DRF Sports.
The multi-year partnership will provide AI with access to Kambi’s best-in-class betting solutions, from compliance provision and odds compiling to customer intelligence and risk management, all built on Kambi’s proprietary software platform.
Kristian Nylén, CEO of Kambi, welcomed the deal, saying: “We are thrilled to work with the talented team at Affinity Interactive to provide our leading software to sports enthusiasts across the U.S.
“This agreement is an exciting opportunity to showcase the strength of our product and leverage our experience to succeed in the competitive sports betting market.”
AI’s “significant” online and mobile presence, including the 127-year-old Daily Racing Form, a leading provider of premium data and authoritative editorial coverage to horse racing and sports enthusiasts in North America, and DRF Bets, one of America’s fastest-growing online and mobile wagering platforms, will enable it to provide Kambi’s technology and services instantly to customers.
The multi-state agreement will introduce the Kambi-powered sportsbook online in Iowa before launching in additional states throughout 2022 and beyond.
“This is an exciting time for Affinity Interactive and the sports betting industry, and partnering with Kambi will allow us to capitalize on a number of compelling opportunities and position our businesses for shared success. This is the first step in our strategy of rolling out the DRF Sports brand to online customers for sports betting and iGaming,” said James Zenni, Chairman of Affinity Interactive.
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