Experienced marketing specialist Keith Bugeja has been appointed as a search engine optimisation (SEO) executive at Kindred Group, he announced on Monday.
He shared the appointment on social media on Monday, saying: “I’m happy to share that I’m starting a new position as SEO executive at Kindred Group plc.”
Mr Bugeja joins the company from Prohealth Ltd, where he served for over four years as a digital marketing executive.
Before that, he worked briefed stints at Attard and Co and at Switch, as a digital marketing executive and online strategist, respectively.
Prior to that, he worked at a number of prominent Malta-based companies, including GO plc, RS2 Software plc, and Vodafone.
The iGaming industry, as an online-based sector, naturally requires significant investment in SEO, however, the industry does also have the option of influencer marketing.
In July of last year at the CasinoBeats summit, a number of industry leaders debated the merits of both marketing techniques.
A key conclusion reached by the panel was that a balanced approach was important so companies can get the most out of SEO while riding the modern-day wave of influencer marketing.
'Malta must protect and nurture its gaming industry to ensure long-term economic sustainability and competitiveness'
The event promises to be one of the most spectacular charity galas in Malta, aiming to surpass its fundraising goals and make an even greater impact
His deep understanding of customer support, combined with his strong leadership skills, positions him well to drive innovation and continuous improvement in player engagement
Players who wish to withdraw any funds are to be referred to the MGA’s ticketing system.