Experienced marketing specialist Keith Bugeja has been appointed as a search engine optimisation (SEO) executive at Kindred Group, he announced on Monday.
He shared the appointment on social media on Monday, saying: “I’m happy to share that I’m starting a new position as SEO executive at Kindred Group plc.”
Mr Bugeja joins the company from Prohealth Ltd, where he served for over four years as a digital marketing executive.
Before that, he worked briefed stints at Attard and Co and at Switch, as a digital marketing executive and online strategist, respectively.
Prior to that, he worked at a number of prominent Malta-based companies, including GO plc, RS2 Software plc, and Vodafone.
The iGaming industry, as an online-based sector, naturally requires significant investment in SEO, however, the industry does also have the option of influencer marketing.
In July of last year at the CasinoBeats summit, a number of industry leaders debated the merits of both marketing techniques.
A key conclusion reached by the panel was that a balanced approach was important so companies can get the most out of SEO while riding the modern-day wave of influencer marketing.
'I’m thrilled to join Yolo Group during one of the most exciting periods in the company’s history'
These bonds were originally issued in 2019 and scheduled to mature between 2024 and 2026
He brings over four years of experience in the gambling and payments industry
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