Experienced marketing specialist Keith Bugeja has been appointed as a search engine optimisation (SEO) executive at Kindred Group, he announced on Monday.
He shared the appointment on social media on Monday, saying: “I’m happy to share that I’m starting a new position as SEO executive at Kindred Group plc.”
Mr Bugeja joins the company from Prohealth Ltd, where he served for over four years as a digital marketing executive.
Before that, he worked briefed stints at Attard and Co and at Switch, as a digital marketing executive and online strategist, respectively.
Prior to that, he worked at a number of prominent Malta-based companies, including GO plc, RS2 Software plc, and Vodafone.
The iGaming industry, as an online-based sector, naturally requires significant investment in SEO, however, the industry does also have the option of influencer marketing.
In July of last year at the CasinoBeats summit, a number of industry leaders debated the merits of both marketing techniques.
A key conclusion reached by the panel was that a balanced approach was important so companies can get the most out of SEO while riding the modern-day wave of influencer marketing.
The Latvian delegation was provided with an overview of the MGA’s organisational structure, the role and responsibilities of the various functions, and how they work together to contribute to the Authority’s overall strategy
This new offering will allow Push’s growing portfolio of player-favourite titles to be played by a significant number of new customers across different platforms
This latest licence sits alongside the previously secured certifications for several tier-one markets, including Great Britain, Netherlands, Portugal, Denmark, Colombia among others