An agreement has been signed between Manchester City Football Club and Sportium, the online sports casino and betting platform established in 2007. It will feature digital and in-stadia assets at Manchester City’s Etihad Stadium and will create co-branded content for customers in the region.  

Alberto Eljarrat

Although this is their first partnership with a premier league club, chief executive officer of Sportium, Alberto Eljarrat said that the brand is linked to top competitions and major sports clubs. He added that the “great values of the club, such as effort, integrity and teamwork” will be brought to the Latin American region where Sportium already offer unique omnichannel entertainment.

Dina Ahmad, vice president, global partnership sales at City Football Group said that this partnership will reach new audiences bringing them new content and experiences and the club “looks forward to working with Sportium to achieve this”.

Manchester City Football Club is owned by the City Football Group and is valued at nearly £4 billion (€4.57 billion).

Continue Reading

Gammix Limited slams ‘outrageous and unsubstantiated’ €19.7m KSA penalty

1 March 2024
by iGamingCapital.mt

'The KSA has imposed upon our company a penalty that is both outrageous and unsubstantiated'

IZI Finance generates a pre-tax profit of €323,142 during the final six months of 2023

29 February 2024
by iGamingCapital.mt

An upturn in revenue largely came from operating Malta's National Lottery

EGBA welcomes confirmation of Frankfurt as seat of new EU anti-money laundering authority

28 February 2024
by iGamingCapital.mt

AMLA, which will commence operations in mid-2025 with over 400 staff members, will possess both direct and indirect supervisory powers over obligated entities, including the EU’s biggest financial institutions

‘People who fix things and those with a vision – that’s the fire I’m looking for’

27 February 2024
by Ramona Depares

VentureMax CEO Justin Anastasi reveals bold plans to support innovative tech projects in 2024

See more