McLaren Racing - mclaren.com1

Beginning with the launch of the 2021 Formula One season, PartyCasino and PartyPoker, brands owned by leading global sports betting and entertainment group Entain, will partner with McLaren Racing.

Launching on 23rd May at the Monaco Grand Prix, the PartyCasino brand will appear on the halos of McLaren MCL35M race cars as well as on the helmet of McLaren F1 driver, Daniel Ricciardo.

Entain will be unveiling PartyCasino and PartyPoker to fans of Formula One via their new activation platform ‘Access’ which features:

  • McLaren themed casino content and access all areas games on the PartyCasino and PartyPoker sites
  • Competitions to win access to the McLaren Technology Centre
  • Shared promotions throughout the companies’ social media channels
  • Jointly developed marketing content

Entain and McLaren will also partner up to help promote safer gambling and betting with the help of McLaren’s unique perspective on maintaining control and managing risk.

In a recent press release from Entain Group, its CEO, Jette Nygaard-Anderson announced that they “are immensely proud to be partnering with McLaren Racing, a team who is synonymous with creating thrilling entertainment by constantly innovating and staying at the cutting-edge of technology.” 

“This is the same approach we take in providing moments of excitement for our customers and we are truly excited about the opportunities we have to create new content for our PartyCasino and PartyPoker customers as well as bringing these great brands to new audiences.”

CEO of McLaren, Zak Brown commented that “fan entertainment is a major focus for our team and sport. Like McLaren Racing, Entain brands such as PartyCasino and PartyPoker place high importance on providing moments of safe and responsible excitement for their customers.

We look forward to starting our partnership with Entain from this weekend’s Monaco Grand Prix and the activity we have planned together in creating moments of excitement for fans and customers.”

Entain is one of the world’s largest sports-betting and gaming groups and owns sports brands including bwin, Bet.pt, Coral, Crystalbet, Eurobet, Ladbrokes, Neds and Sportingbet; Gaming Brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, Ninja Casino, Optibet, partypoker and PartyCasino.

Featured Image: Entaingroup.com

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