Michael Cini on Friday shared via an announcement that he is starting a new position at Soft2Bet as a casino relations manager.
He first joined the Malta-based iGaming software solution provider in September 2021 as a casino operator and received the promotion after nine months of working with the firm.
Mr Cini first joined the iGaming industry in April 2020, shortly after COVID hit. Prior to making the shift, he worked in the less-COVID friendly travel and tourism sector.
Soft2Bet specialises in online casino operations and was founded in 2016. This month it hit an incredible business milestone of 1,000 employees.
Together with the team, Kyrylo will provide the PIN-UP ecosystem with the tools to scale and grow in new markets
He was described as a 'key hire' for the company
The partnership will form a key part in Swiss4Win’s upgraded casino website
Outgoing CEO Simon Hammon will remain at the company until October 2024 in support of the handover process