NetEnt content integrated into Amelco US platform under new partnership

NetEnt’s entire catalogue of slots games have been acquired by leading sports betting software and trading service provider Amelco, for distribution in the USA under a new partnership agreement.

As part of the agreement, NetEnt’s titles, including branded hits Gordon Ramsay Hell’s Kitchen and Narcos, will go live with a number of Amelco’s operator partners across the US, with potential for additional growth, as the supplier continues to expand across regulated US states.

It comes as Amelco has indicated significant expansion plans, with the NetEnt partnership being only the first “of many announcements in the coming months”.

In total, Amelco is now live across six US states including Michigan, Colorado and Pennsylvania, with new integrations and market entrances expected to be announced in the near future.

“Amelco has a strong presence in the United States already and we’re thrilled to be able to enter a partnership that will see us further expand our fast-growing US reach”, commented Jeff Millar, North America Commercial Director for Evolution, which acquired NetEnt in 2020.

Evolution launched a total integration of NetEnt’s platform, with the company eventually assuming operational responsibility for NetEnt.

Locally, controversy was inflamed in December when the the vast majority of NetEnt’s staff were abruptly made redundant in a move which the General Workers’ Union objected to on the grounds it breached workers rights and regulations on collective redundancies.