Playson, a fast-growing digital entertainment supplier, has revealed a fresh new brand identity including a revised modern logo, reflecting the company’s leading position in the industry and its bold ambitions to deliver the Playson experience to all customers worldwide.

The design of the new logo was inspired by the desire from players to hit the play button across Playson’s games offering, with the sharper red tone illustrating its more aggressive aspirations to provide entertainment and satisfaction with the highest quality of games to the liv­­es of the busy world.

Playson’s decision to introduce a fresh identity follows a series of internal improvements within the organisation, which has seen several processes updated in line with its global growth strategy. This includes a new product development approach that will influence its future product roadmap.

The refreshed identity comes at a pivotal moment in Playson’s history, following impressive commercial growth in key regulated iGaming markets across Europe.

The company is more determined than ever to produce exciting gaming products with engaging math, all wrapped in beautiful aesthetics, meeting the everlasting demand from audiences worldwide for great games. 

Alex Ivshin, CEO of Playson, said: “As we continue to build from a hugely successful period of international growth, we wanted to secure the company’s long-term future and so we updated several processes within the business. Such a move will ensure we are in the strongest position possible to bring more exciting gaming products to the marketplace.

“This refreshed identity is a reflection of the new Playson image, demonstrating who we are and what the future holds for the company. As we head into ICE London 2022, we are looking forward to sharing more details about our ambitious plans with delegates.”

Introducing the new brand identity also comes at a challenging period for Playson’s people based in Ukraine, with the company supporting either relocation to safer parts of the nation or moving to a different country.

Mr Ivshin added: “This has been a very difficult time for many of our people in Ukraine. We are incredibly proud of their ability to remain optimistic, resilient and dedicated to producing quality products during the toughest of circumstances.

“We continue to be a tight-knitted team full of extraordinary individuals, determined to progress with a large scale project that has been under development for several months.”

Continue Reading

Malta-based Push Gaming partners with UK’s MrQ

28 November 2022
by Helena Grech

This latest agreement will see Push Gaming extend its footprint in the regulated UK market

All forms of sports betting advertising halted by Belgian National Lottery during World Cup

25 November 2022
by Helena Grech

The decision was taken in consultation with Belgium’s Minister of Finance, Vincent Van Peteghem

PressEnter Group to undergo management buyout led by CEO Lahcene Merzoug

23 November 2022
by Helena Grech

He will take over as executive chairman

Lady Luck Games signs distribution agreement with RAW Arena

23 November 2022
by iGamingCapital.mt

Raw Arena currently operates in 14 regulated markets

See more