Pragmatic Play expands in East Africa with Rahisibet deal

Pragmatic Play has announced the signing of a multi-product deal with Rahisibet, under which the provider will expand its presence in East Africa.

The East African operator will now have access to Pragmatic Play's collection of slot products, as well as the provider's live casino and virtual sports products.

The deal is expected to provide more growth for the supplier, through increased exposure across the African continent through its "high powered, multi-product portfolio".

Addressing the deal, Yossi Barzely, chief business development officer at Pragmatic Play said: "Our focus on growing in Africa is unwavering and we're delighted to announce this important deal".

"Expansion across this continent continues to open up exciting opportunities and we're very eager to bring our products to Rahisibet customers", he added.

On the part of Rahisibet, CEO Dishon Mbogo hailed the partnership as a "tremendous opportunity".

"Rahisibet is pleased to announce an exciting new partnership with Pragmatic Play, one of the leading providers in the iGaming space. We're thrilled to bring online casino to the East African market and seize this tremendous opportunity to increase our reach while also bolstering acquisition and improving retention".