Raketech expands in the US with ATS Consultants acquisition

Malta-based affiliate Raketech has acquired tipster ATS Consultants Inc for $15.5 million (€13.37 million), it has announced.

The acquisition of the leading tipster asset, which provides tailored pre-game insights for sports, is expected to bolster Raketech's US positions, bringing its US revenue up to 20 per cent of the group's total revenue in Q1 of 2022.

"I am thrilled that we are able to follow up the latest acquisition of P&P Vegas Group with yet another strategically important acquisition in the US," commented Oskar Mühlbach, Raketech's CEO.

The US market, he added, is of specific interest to Raketech, because it is expected to grow "substantially" within the next years, meaning that adding the company's commercials and operational ability to the acquired assets is a great way to maximise the opportunity.

The acquisition also complement Raketech's US asset portfolio, and includes 20 employees in Baltimore, and its business model is based on user subscription and the sale of picks, which will further complement existing marketing services.

The ATS team will continue to operate from Baltimore, led by current CEO Jordan Abrams and form Raketech’s local office in the US.

On this, Mr Mühlbach commented: "I am also excited to have the talented ATS team on board, and I am looking forward to combining our commercial models and to share technology and know-how between us.

"Furthermore, as Raketech already offers sports insights and betting tips in the US, there are obvious opportunities to cross-promote and collaborate across our ecosystem of assets to provide even better service to the end user as well as even better marketing opportunities for our clients, the operators."

As such, Raketech's sports segment is expected to reach up to 35 per cent of the group's total.