iGaming aggregator and provider of unique content Relax Gaming has announced that Shelley Hannah has been promoted to chief product officer.

Shelley has amassed a wealth of experience, with a decade specialising in iGaming products and five years’ focusing on iGaming aggregation prior to joining Relax and moving into game management as director of casino products.

This phase saw her operating at the helm of the vast expansion of the brand’s Powered By Relax and Silver Bullet aggregation streams; developments that set the company apart from competition early on in its journey.

With a two-decade-long career in product and software development, Shelley is described as an “instrumental force behind the integration processes and unrivalled speed-to-market that Relax Gaming is renowned for”. Relax added that her contributions “have propelled the company’s success and cemented its reputation as a leading B2B supplier”.

Her extensive tenure in aggregation, coupled with her role as director of casino products, has equipped her with an in-depth understanding of the industry’s intricacies and the evolving needs of players and partners. 

Speaking on Shelley’s appointment, Simon Hammon, CEO at Relax Gaming, said: “Shelley’s exceptional leadership qualities and comprehensive knowledge of the iGaming landscape make her the ideal candidate to shape and elevate Relax Gaming’s content portfolio.

“The promotion to chief product officer is richly deserved as she has been a hugely influential figure in our success and I am sure that with her skill and knowledge, she will continue to be an important figure in Relax’s continued success.”

On her part, Shelley said: “I am truly honoured to be appointed this role. Over the years, I have had the privilege of witnessing the incredible growth and success of this company, and I am thrilled to continue contributing to its journey. 

“I believe any company is only as strong as its people, and I am incredibly lucky to work with such a passionate team who want to take Relax to new heights. Together, we will further elevate Relax Gaming’s position as a top B2B supplier in the industry and achieve new levels of success.”

With a vast collection of over 4,000 online casino games, Relax Gaming offers a diverse range of high-performing proprietary slots, alongside a selection of hand-picked third-party studio content through its partnership programmes.

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