SG Digital mainstay Jeff Cleminson moves to Optimove

CRM Marketing leader Optimove has appointed experienced iGaming operative Jeff Cleminson as its director of client management, overseeing its iGaming customer base in Europe, it announced this week.

The hire is said to be indicative of Optimove’s strategic investment in its existing clients as a key growth engine for the business.

The company recently announced a $75 million investment round led by Summit Partners, and has identified “ambitious” expansion plans.

In his new role, Mr Cleminson will oversee all commercial relationships with the company’s iGaming customers in Europe, LATAM and Africa, and will also lead a new strategic account division.

He was welcomed to the company by Optimove senior director of sales Motti Colman, who said he is “thrilled” by his appointment.

“Jeff’s proven track record handling blue-chip accounts in the iGaming industry is second to none. His knowledge and expertise will be invaluable as we ramp up efforts to help our clients drive customer-led growth, as well as supporting Optimove’s strategic business plans,” he added.

The new appointee also celebrated the achievement, saying: “I’m excited to join Optimove and play a key role in the business’s rapid growth efforts through existing commercial relationships.”

“I spent 19 fantastic years at SG Digital, implementing an array of account management structures and processes, helping the company grow from 50 to 10,000 employees,” he reflected.

Mr Cleminson spent the last four years as SG Digital’s Senior Director of Customer Account Management, working with top-tier gaming operators, including Paddy Power, Betfair, Sky Betting and Gaming, Fanduel, Sportsbet, William Hill, Ladbrokes, Coral, and others.

During his 19 years in the gaming industry, Cleminson filled various senior commercial roles with Openbet and NYX Gaming Group, driving stronger partnerships and brand growth, while overseeing all aspects of client management, software development, and delivery.