Bespoke casino and sportsbook platform Soft2Bet has hired Ed Clark to spearhead its team of sportsbook professionals. His wealth of experience in sportsbook will be pivotal in achieving the company’s long-term strategy to develop the sports strategy and expand into new markets, Soft2Bet said in a statement on Wednesday.

Soft2Bet
Soft2Bet

Prior to joining Soft2Bet Mr Clark headed the sportsbook vertical at William Hill International where he had a track record of a number of high-profile successful campaigns. In his new role at Soft2Bet he will be responsible for developing sportsbook strategies in new markets.

Uri Poliavich, CEO of Soft2Bet said that Mr Clarke “will further strengthen the sports department and expand the group’s reach in numerous emerging markets”.

Soft2Bet was founded in 2012 and offers various software solutions in global online betting and casino play.

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